Are we in recession and what effect will it have on the middle class Research Proposal

Are we in recession and what effect will it have on the middle class - Research Proposal Example This shows how many factors can work together to create a holistic idea about the current state of the economy. Many look to the mortgage industry and its impact on financial sectors for a more specific answer. The mortgage industry is currently affecting the consumer and banks in complicated ways. There is a lot of media coverage about it and there is at times the atmosphere of panic, with economists over-valuing the impact of the current mortgage industry and also predicting things that are in no way true. However, a recession is denoted by six months’ continuous drop in GDP, whereas the GDP has actually grown in recent quarters. Therefore, the impact on the consumer may be over-valued, but in any case, the recession has left lasting effects. â€Å"Home prices are now deflating at a 32% annual rate versus 8% six months ago. And the deflation is sure to intensify as the 4.6 million new and existing homes still sitting on the market find a clearing price† (Up, 2010). Th e mortgage industry currently also affects other zones of enterprise other than the middle class consumer, such as financial intermediaries including commercial banks.

In the name of the father Essay Example for Free

In the name of the father Essay Often a film conveys a message about a character through various film techniques. This is true in the film â€Å"In The Name of the Father†. This story is mainly about a young man who is arrested for a crime he did not commit and how a relationship between father and son deepens throughout the tragedy. The main character, Gerry Conlon, is first portrayed to the viewer as an unruly rebel but is later developed into a more docile and compliant character. The director, Jim Sheridon, uses film techniques such as costume design, dialogue and extended metaphors to convey the development of Gerry as a character. 1st paragraph: -1st time we see gerry, scruffy, uncut -costume design baggy jeans, long hair, dirty appearance -gives idea that gerry doesn’t care about his appearance or what people think of him -as film progresses he sharpens up appearance -combed pulled back hair 2nd: -change also shown through dialogue -lawyer asks him if he is scared of the court: -he replies â€Å"i just don’t want to be humiliated again† -this brief piece of dialogue shows that he has now changed and does care what others think of him -helps viewer understand how desperate an innocent man can be in the fight for justice 3rd: -use of extended metaphor -viewer sees lawyer gareth pierce driving through a long tunnel while listening to gerrys story -this could be viewed as an extended metaphor for the long dark road gerry has gone down while fighting the legal system -as the story draws to a conclusion she reaches the end of the tunnel, or the ‘light at the end of the tunnel’ -could refer to the point in the story where gerry and the others are finally set free. Read more:  My Father Goes to Court by Carlos Bulosan

Effects Valium has on Seizures :: Biology Essays Research Papers

Effects Valium has on Seizures My sister is a victim of a disease called Rett Syndrome which causes her to have intense seizures. She is seventeen now and has had seizures her whole life. Having faced these for many years now, my parents have been through lots of different types of medications to help treat and control her seizures. The newest type of medication is Valium and so I though that I would take this opportunity to learn more about it and its effect on seizures. First off, it is important to understand what a seizure is. A seizure is caused by abnormal discharge of electric stimulation in the brain. They may also be caused by salt imbalances in the blood, gastrointestinal disease, poisoning, head injury, brain disease such as a tumor, a malformed blood vessel, or anything that causes sudden lack of oxygen to the brain.((1).) Seizures are also grouped into different categories depending on how severe they are and also depending on which part of the brain is effected. For example, if the entire brain is involved it is a generalized seizure as opposed to if only a portion of the brain is effected and in that case the seizure is a partial seizure. ((2).) There are two types of partial seizures, simple partial and complex partial. There are also two types of generalized seizures, generalized absence (petit mal) and tonic-clonic (grand mal). The seizures that my sister has are tonic-clonic or grand mal, which are considered the most severe type of seizure to have. With a tonic-clonic seizure, there are two phases. In the tonic phase, the person loses consciousness and falls, as the body grows rigid. In the clonic phase, body extremities jerk and twitch. After the seizure, consciousness returns slowly. ((2).) Over the years, my sister has been through various different medications whose intent was to control her seizure activity. A new type of treatment that her neurologist suggested trying is Valium (Diazepam). Valium is a drug that effects the limbic, thalamic and hypothalamic regions of the central nervous system. ((3).) Valium slows the central nervous system and is used to treat anxiety related disorders and conditions that cause severe muscle spasms and convulsions. ((4).) Valium is administered rectally. Liquid Valium is absorbed fast from the rectum. The effect should take place 5-15 minutes after the injection.((3).) Valium should not be used on a daily basis because it can cause withdraw and it also has many other side effects.

Cochlear Implants and the Internet :: Health Disability

On-line communities are something I have never participated in. I have always felt (due to personal observations of friends using chat rooms and listening to other’s renditions of their experiences) these communities can, and most often do, consume inordinate amounts of time and spare time is a rare commodity for me. Beyond the time consumption, from my observations of chat rooms, there are rarely any well-thought-out responses to the topic of discussion. In fact, often there are inane and childish retorts that just stir up the emotions of those involved and tend to sidetrack the majority as they rally against the perpetrator. On the other hand, I assume there are places where professionals can have relevant and introspective discussions, but I had never viewed, participated in or even read archived logs of such discourse. I imagine these â€Å"professional† discussions could be highly beneficial interactions for problem solving, as well as being supportive while offering constructive criticism. Since my specialty is education of the deaf and hard-of-hearing (D/HH), I have been exposed to the highly emotionally charged debates on the issue of cochlear implants (CI). I was interested in finding out how easy (or difficult) it would be for hearing parents with deaf children to receive balanced and unbiased information on cochlear implants. Could they acquire the knowledge they would need in order to make informed decisions on behalf of their children on the World Wide Web? For those unfamiliar with CIs, the simplest explanation is to think of it as a high powered hearing aid which is surgically implanted in the recipient’s head (actually the inner ear) and feeds electrical impulses directly to the brain. It does not take away or alter a person’s deafness. When the processor is on, the implant stimulates hearing. When it is turned off, the hearing is gone. Maybe a short description of the process would be appropriate to insert here before continuing. First a recess is drilled in the temporal bone of the skull (behind the ear) and a magnetic disk is placed in this well. Connected to this disk is a wire—actually a bundle of wires depending on the CI’s number of channels or frequencies.

An Inconvenient Truth

An Inconvenient Truth (Narrative Report) Through lectures, writings, and a documentary film, he sought to raise awareness of global warming. The film An Inconvenient Truth (2006) gave him a platform for illuminating the dangers of climate change before a wide audience. It received an Academy Award for best documentary. The Nobel committee cited Al Gore as â€Å"the single individual who has done most to create greater worldwide understanding of the measures that need to be adopted† to halt global warming.Given this historic blizzard, should this most recent evidence of a global warming trend be taken seriously? Is there conclusive evidence of global warming? Does global climate change have serious consequences when many of us live or travel in climate-controlled structures that are cooled in summer and heated in winter? The general consensus of the scientific community is that the earth's surface is warming.Research centers in Great Britain and the United States maintain two l ong-term data sets on global surface temperatures; the most recent data from these centers indicated that 2005 was the warmest year on record. As Al Gore discussed on the film, he mentioned that warming  temperatures  are already causing significant changes to mountain glaciers around the world, ice sheets in Greenland and the Antarctic, and polar sea ice in the Arctic. From Europe to Africa to Asia to North America, mountain glaciers have receded over the 20th century, and melting is becoming more rapid.The large-scale melting of ice may accelerate the pace of global warming in what is known as a feedback process. Because ice reflects sunlight back out to space, it has a cooling effect. Water and land, which are darker than ice, absorb and retain more heat. And he also discussed that the global average temperatures strongly suggest that global warming has actually begun to take place. This is not, however, a simple trend to document. Temporary confounding factors can mask an ov erall trend in average temperatures.He also mentioned about the ice berg in the Antartic and Artic zones. He said that the reason why it melted so fast in our century is that the stronger heat from the the sun. Mr. Al Gore is only concerned to our mother Earth today. ‘Coz he said that maybe after 50 more years, most of the lands on our planet will be submerged on water. And he also said that the risk of happening this is almost 65% in reality! Indeed, a global convention would not otherwise have been possible.It is important to remember that an alteration of the global climate system is unlikely to be one of just gradual change, but that dramatic changes and shifts are possible. Also, for any factor, such as increased high-altitude cloudiness, that could lessen the effects of global warming, there is likely to be a factor that could heighten the effects. In the end, it is common sense to do something to avert global warming. This is not a backyard experiment that humankind can walk away from. We are experimenting with the entire planet, and this is where we live. An Inconvenient Truth The movie we watched last Friday was â€Å"An Inconvenient Truth. † For me, it is entitled â€Å"An Inconvenient Truth† because the main topic there, which is climate change and climate crisis, is a very inconvenient reality that we’re facing today. The man discussing the issue was former United States Vice President Mr. Al Gore, who was a politician and a very concerned man about the environment. An Inconvenient Truth focuses on Al Gore and his travels in support of his efforts to educate the public about the severity of the climate crisis. The main issue presented in the clip wasclimate change and climate crisis. Mr. Al Gore explained this topic through a Power Point presentation. He travelled all over the world to show people this presentation. He had a vision: to convince people that global warming is a reality that we’re currently facing today and we should start taking care of Mother Earth. According to him, global warming is now melting glaciers, ice, and it is destroying the beauty of Earth. He said that the main cause of this is the Greenhouse Effect, which is caused by a lot of Carbon Dioxide (CO2) that are trapped within the Earth. The Earth was said to â€Å"breathe out† CO2. CO2 was trapped in the Earth because of the unusual thickening of the Earth’s ozone layer, and now it â€Å"breathes out† little CO2 than before. The greenhouse effect is bad to the living organisms on Earth because it contributes to a lot of damage to the planet. The human activity that caused the greatest release of greenhouse gases is the smoke released from factories. It releases harmful substances that damage our ozone layer. But, there are also other causes, such as what Mr.  Al Gore said: â€Å"Each one of us is a cause of global warming, but each one of us can make choices to change that with the things we buy, the electricity we use, the cars we drive; we can make choices to bring our individual carbon emissions to zero. The solutions are in our hands, we just have to have the determination to make it happen. We have everything that we need to reduce carbon emissions, everything but political will. But in America, the will to act is a renewable resource. Throughout the movie, Gore discusses the scientific opinion on climate change, as well as the present and future effects of global warming and stresses that climate change â€Å"is really not a political issue, so much as a moral one,† describing the consequences he believes global climate change will produce if the amount of human-generated greenhouse gases is not significantly reduced in the very near future. Gore also presents Antarctic ice coring data showing CO2 levels higher now than in the past 650,000 years. Yes, I believe Al Gore. I believe that global warming is happening right now. In the realities happening now, who wouldn’t believe that it’s happening right now? A particular event that cited why Mr. Al Gore gives proof that global warming is happening was the melting of glaciers in Antarctica and temperature rise. What inspired his interest in the issue was his college education with early climate expert Roger Revelle at Harvard University; his sister's death from lung cancer and his young son's near-fatal car accident. Gore recalls a story from his grade school years, where a fellow student asked his geography teacher about continental drift. During the film's end credits, a diaporama pops up on screen suggesting to viewers things at home they can do to combat climate change, including â€Å"recycle†, â€Å"speak up in your community†, â€Å"try to buy a hybrid vehicle†, â€Å"vote for leaders who are concerned about caring for the environment† and â€Å"encourage everyone you know to watch this movie. † Well, I’ll definitely encourage everyone to watch this movie because it really inspired me and it showed me what’s really happening in reality. I learned a lot of things in the movie, and there’s no doubt that everyone will learn a lot and be inspired by it too. An Inconvenient Truth An Inconvenient Truth (Narrative Report) Through lectures, writings, and a documentary film, he sought to raise awareness of global warming. The film An Inconvenient Truth (2006) gave him a platform for illuminating the dangers of climate change before a wide audience. It received an Academy Award for best documentary. The Nobel committee cited Al Gore as â€Å"the single individual who has done most to create greater worldwide understanding of the measures that need to be adopted† to halt global warming.Given this historic blizzard, should this most recent evidence of a global warming trend be taken seriously? Is there conclusive evidence of global warming? Does global climate change have serious consequences when many of us live or travel in climate-controlled structures that are cooled in summer and heated in winter? The general consensus of the scientific community is that the earth's surface is warming.Research centers in Great Britain and the United States maintain two l ong-term data sets on global surface temperatures; the most recent data from these centers indicated that 2005 was the warmest year on record. As Al Gore discussed on the film, he mentioned that warming  temperatures  are already causing significant changes to mountain glaciers around the world, ice sheets in Greenland and the Antarctic, and polar sea ice in the Arctic. From Europe to Africa to Asia to North America, mountain glaciers have receded over the 20th century, and melting is becoming more rapid.The large-scale melting of ice may accelerate the pace of global warming in what is known as a feedback process. Because ice reflects sunlight back out to space, it has a cooling effect. Water and land, which are darker than ice, absorb and retain more heat. And he also discussed that the global average temperatures strongly suggest that global warming has actually begun to take place. This is not, however, a simple trend to document. Temporary confounding factors can mask an ov erall trend in average temperatures.He also mentioned about the ice berg in the Antartic and Artic zones. He said that the reason why it melted so fast in our century is that the stronger heat from the the sun. Mr. Al Gore is only concerned to our mother Earth today. ‘Coz he said that maybe after 50 more years, most of the lands on our planet will be submerged on water. And he also said that the risk of happening this is almost 65% in reality! Indeed, a global convention would not otherwise have been possible.It is important to remember that an alteration of the global climate system is unlikely to be one of just gradual change, but that dramatic changes and shifts are possible. Also, for any factor, such as increased high-altitude cloudiness, that could lessen the effects of global warming, there is likely to be a factor that could heighten the effects. In the end, it is common sense to do something to avert global warming. This is not a backyard experiment that humankind can walk away from. We are experimenting with the entire planet, and this is where we live.

How to Become a Health Information Technician

How to Become a Health Information Technician It used to be that when you’d walk into a doctor’s office, behind the desk there’d be shelves and shelves of bulky patient files, organized alphabetically with neat color-coded tabs. The busier the office, the bigger and more packed those rows of shelves would be. As we move toward a more digital life in general, medical records are following suit- healthcare providers and hospitals are moving patient data off the shelves and into secure databases. These changes call for health information technicians who manage the transition to electronic medical records and maintain the crucial information on a daily basis. Day-to-Day of the JobHealth information technicians organize, analyze, and maintain patient health information on an ongoing basis. This includes patient background information, information about in-office procedures and tests, and treatment plans. The health information technician is responsible for updating and coding this information in different systems , often using different medical vocabularies and classification systems to make sure that the information is everywhere it needs to be accessible to doctors, nurses, other medical professionals as appropriate, and billing systems. Above all, this info needs to be accurate and secure. (If your personal motto is, â€Å"close enough,† then this career path may not be for you.)This administrative position is typically a 9-to-5 kind of job, with potential overtime in some cases (especially in hospitals or urgent care centers). Health information technicians usually work in hospitals or medical practices, healthcare agencies, and a variety of medical office settings.Job RequirementsThis job typically requires a high school degree at minimum, with an associate’s degree preferred in many cases. Many health information professionals opt for certifications such as the Registered Health Information Technician (RHIT) and Registered Health Information Administrator (RHIA), which bo th require passing a national exam. Certification requirements can depend on location, so be sure to read up on your own state’s rules.Skills You’ll NeedBeing a health information technician pulls a number of different skills together, such as strong organizational skills, technical savvy, and the ability to handle confidential data. Attention to detail is essential, as incorrect information can have major consequences for patient healthcare. A background in information technology can be helpful, as is basic knowledge of finance or medical billing. Also, medical environments are often hectic and fast-paced, so candidates should be prepared to work in a variety of conditions.Pay to ExpectPer the U.S. Bureau of Labor Statistics (BLS), the median salary of health information technicians is $35,900.The OutlookHealthcare careers are undoubtedly hot right now. The BLS expects that the demand for health information technicians will grow by 15% by 2022, which is much faster th an average. As more and more medical offices make the switch to digital records, this particular area will be one of the biggest growth areas in the medical administration world.

My Mistress Eyes Essays - Literature, Rhyme, Sonnet, Poetry

My Mistress' Eyes Essays - Literature, Rhyme, Sonnet, Poetry My Mistress' Eyes JR BRUNER Lit 100 January 16, 1999 My Mistress' Eyes In this sonnet, Shakespeare seems to be very critical of this woman's physical faults. I tried to approach the poem from a comical view to be able to read it and be comfortable with it. She seems to be of African or Middle Eastern descent by his statement of the color of her eyes and wiry hair. The first line uses the most revealing part of a person's body, the eyes. He claims that her eyes do not compare to the sun, they are dark and cold. She is of dark skin by his reference to her being dun, dark or having brown pigmentation. The second stanza I had a problem with, a person can take it many different ways. One impression I got was she might have had a problem with her diet and just had bad breath. The other was she might have been a shameful hussy. Shakespeare claims that the other perfumes, maybe meaning other women he found to be a lot nicer. While his mistress cusses like a sailor. Shakespeare uses as a model a goddess, whom a person would accept as having perfect physical attributes. His mistress seems to be a very large woman who seems to have problems walking.

Juvenile Gangs

Juvenile Gangs Juvenile GangsJuvenile gangs are emerging more each day in our country. From ethnic groups like the bloods and crips to Caucasian organizations like the KKK, more and more juveniles are choosing to involve themselves in such violent gangs. In cities with new gang problems, 90% are juveniles. (Hamlin 1998) In order to slow down juvenile gangs in our country we must educate ourselves on the dynamics these groups live by.The typical age span for people to join gangs today is twelve to twenty five years of age, but some members are joining as young as the age of eight years old. (Hamlin 1998) This brings one to ask the obvious question of why. Why are these children choosing to live such a life of violence and crime? There are many factors that apply to this question. Lonely juveniles who suffer from depression are likely to join gangs. Children who are often picked on are looking for acceptance and through a gang they get exactly that.Crip handsign.Youth who come from poor, broken famil ies are also susceptible to join gangs. Most of these juveniles are simply looking for acceptance because they are not getting enough of it where it should be coming from.Teenage gangs are on the rise in the U.S. It is estimated that there are more than 24,500 different juvenile gangs in our country and over 772,500 juveniles are members. (Youth Gangs and Violence) Racism is a large factor for juveniles joining a gang. When people, especially young people are denied certain things because of their race, they are apt to join an anti-establishment group and rebel against their racial enemies. (Lees 2000) When young people find they are targeted or have a social disadvantage because of their ethnicity they tend to find others who feel the...

Economics of State and Local Governments Essay Example | Topics and Well Written Essays - 1000 words - 1

Economics of State and Local Governments - Essay Example Migration of individuals is not frequent since people are strongly attached to their jobs, family, friends and homes, and hence they tend to remain in their recent states. This paper will discuss whether taxes and economic incentives affect business and personal mobility decisions and how effective state economic incentives are. Taxes and economic incentives affect businesses in different ways. In certain ways, taxes and economic incentives affect the businesses positively but in other ways affect businesses negatively. However, the particular effects to businesses depend on the type and form of the taxes and the economic incentives and how deep they touch on the businesses. This is because the taxes and economic incentives are of different nature and affect businesses differently in terms of the size of business and the sector that they operate in. From the executive summary of the research on Tax Flight by Robert Tannenwald, tax increase has a very small effect on the migration of households and therefore any state that would increase taxes can be guaranteed of a considerable gain in revenue. In the report, people mostly migrate when they find cheaper housing facilities and not when taxes are lowered. The difference in housing between two states is usually higher than the difference in taxes and therefore it may seem as if one moves from a state to the other to find a place with lower taxes but in real sense they move due to cheaper housing (Tannenwald, 1). According to recent research, an increase in income tax barely causes any movement from one state to another both for individuals and businesses. Economic incentives are not the core factors that influence the decision of location of businesses. The decisions mostly depend on market aspects and the quality-of-life aspects. Also, the availability of raw materials for a business does influence the location of the business.

Functionalistic Theory Essay Example | Topics and Well Written Essays - 500 words

Functionalistic Theory - Essay Example The basic principles of functionalist theory as applied in psychology reside in the concept that although every part of the organism functions independently, they are still linked together. Each has its own function to perform but all parts have the ultimate goal of determining ways to adapt to the environment to maintain equilibrium. Such function is the primary concern of functionalistic theory rather than the structures. In addition, human functioning and behaviors are understood through the conduction of research and other methods of study employing non human animals because of their relation to humans making them a suitable substitute for investigation of real life events. But since not all humans are the same, functionalists stressed that there are individual variations which laid further studies regarding individual differences. The works of the three theorists of functionalism, Thorndike, Dewey and James have contributed much to functionalism’s popularity and applicati on. Their work did not only advocate the recognition of functionalism as a school of thought but had influenced the American education. Along this line, their significant addition is compared and contrasted. The idea of James had changed how physics was thought from Newtonian operation to pragmatism.

Race and ethnicity College Essay Example | Topics and Well Written Essays - 1000 words

Race and ethnicity College - Essay Example In other words, sociologists consider that physical marks reflect not the objective reality, but subjective attitude. According to Robert Park (1964, pp. 237-239, 315), a racial mark has become the symbol of the suspense, in the ground of which has laid the sense of self-vulnerability. He writes that a sociologist is interested not in physical distinctions, differentiating one race from another, but in less evident lineaments of inner apprehensions. And physical distinctions are just the symbols of these inner apprehensions. Park claims that historical process in the issue is predetermined by the ideological factors, not by the biological ones. The more important is to realize what people believe in and look for, than to know who they are. In other words modern sociologists, considering race as an artificial construct and one of means of creation and description the identity, emphasize that race remains to be rather important notion, which determines and legalizes social and political actions of people. At the same time they are sure that race is a product of racism, and not contrariwise. From this point of view groups, which are called racial, turn out to be racialised. It means that social, political, or economical state of these groups is described with the help of racial categories. A lot of A lot of scholars for decades have oppugned against scientific racism, which has tried to ground the idea of racial inequality. They have proved that human capabilities do not depend on the colour of the skin or type of eyes. One of the most outstanding representatives of this stream is Ashley Montague (1952), who from 1940s has insisted that race is just a scientific phantom. However a lot of scholars as before have considered race and ethnos as some biological reality, underestimating the paramount role of social factor. Nonetheless some of these scholars have understood that race is rather social construct then the biological reality, and that the concept of race implicates relationship of dominance and submission. The development of genetic studies has approved that several different genes determine so-called 'racial marks'. This fact has originated the basis for the true scientific approach and has given a possibility to claim that there are no races, only clines (Livingstone, 1962). During last decades this approach has been widely accepted by majority of scholars. During 1960 - 1980 it has been noticed some decline and loss of interest in studying the concept of race. In the mean time we have to confess that unfortunately even in the twenty first century mankind failed to get rid of racism. Just the other way round during last decades of the twentieth century it has got the new, even more 'fastidious' forms. As a result it has become very difficult for scholars to define the notion of 'racism'. And what even worst is that modern racists make use of such uncertainty and declare themselves as intransigent fighters against racism. It should be said that contemporary criminal justice turned out to be just not ready to such metamorphoses of racism. Modern antiracists very often fall short of knowledge about its essence and history, and accordingly they do not take into consideration significant peculiarities, which can be very helpful in struggling against it. In fact antiracism time and again is based on the same prejudices

How malt liqour is bad for health Research Paper

How malt liqour is bad for health - Research Paper Example The variety of injurious health effects produced by Four lokos is so abnormally huge that this particular brand of malt liquor was even banned from being sold in the market. A range of heart and blood pressure problems originate from consuming malt liquors. This is a sad reality that many malt liquors are marketed to children by masking the overwhelmingly bitter taste of alcohol with fruit flavors and people have certainly no idea about their markedly high alcohol content. People most often have no information how inebriated they are concerning the high level of stimulants contained in those liquors. The following discussion illuminates the majorly researched ill health effects produced by malt liquors. (Bellamy) stresses on the adverse results produced by consuming malt liquor Joose by mentioning that a large percentage of health researchers have linked Joose drinking and impaired mental performance due to which motor vehicle accidents result. Impaired or loose driving is one of the most fatal and common results produced by consuming Joose liquor. ... The Joose drinks are advertised as premium quality malt beverages with alcohol content ranging from â€Å"9-12% ABV† in 24oz. cans, which roughly equals alcohol content of wine. (Buzz Brands). A more reliable source claims that 24 oz. Joose cans contain 9-9.9 percent alcohol depending on the flavor. (Joose: Steel Reserve Killer). Here, the brand Four Loko clearly differs from Joose because it contains even higher alcohol content (and is capable of intoxicating an individual even more. This is because people new to malt liquor initially go for Joose and only after developing tolerance for that, they turn to Four Loko’s. Four Loko energy drinks have been the subject of critical legal, moral, and health concerns regarding the high alcohol content and injurious combination of caffeine and alcohol. â€Å"Four Loko has as much caffeine as two eight-ounce cups of coffee, and has 12 percent alcohol by volume.† (Johnson). This comparison of two of the most popular brands Joose and Four Lokos gives an insight into how the marketers of alcohol-based energy drinks rigorously try to outrun each other in increasing the alcohol content in an order to survive in the market. But, the sad reality is that this ferocious trend adopted by the marketers proves to be injurious and also fatal for the consumers, eventually. There has been much controversy and legal issues related to marketing of Joose and Four Loko drinks. The US state attorneys began investigation of companies selling alcohol-based energy drinks like United Brands Co. and Phusion noticing their rise in market share. This rise in market share occurred because the brands Joose and Four Loko were particularly marketed to teenage consumers, who

Contemporary International Art Essay Example | Topics and Well Written Essays - 1750 words

Contemporary International Art - Essay Example 13). People have to reassess and recreate their roles in protecting nature. This is the most challenging mission for artists today. Stankiewicz and Krug (1997) explained that â€Å"some ecological artists attempt to alert viewers to environmental issues through shock, humour, or educational documentation. Others seek to educate the public to the systemic character of bioregions through ritual, performance, and process drama† (p. 4). Some environmental artists, like Andy Goldsworthy and Nils-Udo, try to raise environmental awareness by taking part and encouraging community involvement in ecological art projects. This essay discusses the eco-friendly art projects of two contemporary artists, the Three Cairns by Andy Goldsworthy and the Clemson Clay Nest by Nils-Udo. Andy Goldsworthy: A Representation of Ecological Eccentricity Andy Goldsworthy only uses materials available in nature. Using leaves, stones, and other natural materials, he creates masterpieces which encourage his a udiences to view nature with stronger passion and interest. His masterpieces do not exactly or literally mimic the natural environment (Malpas 2010, p. 13). For instance, a leaf art does not really look like a leaf, but look more like a nest or other objects. The creations of Goldsworthy are natural subjects without trying to be natural. In contrast, his art is very non-natural that orients the audiences to the natural. Goldsworthy decided to abandon city life and live close to nature. Artists struggle to provide a physical depiction of their intangible ideas. Goldsworthy’s art conceals its layers and convinces the audience to ignore its pretences (Donovan et al. 2010, p. 22). His art has encouraged a dialogue among individuals who had been uninvolved in the past, broadening the horizon of the arts. Goldsworthy depicts sympathy, beauty, and perfection through his art works that explain how individuals should understand the huge role of nature in their lives. His project Three Cairns is inspired by his plan to bring about a complex artistic project that runs along the entire American nation by linking the West and East coasts. This project transcends the limitations of the abstract. This clearly architectural work spans an entire continent (Malpas 2010, p. 74). Cairns, or headstones, are a figurative stone work which could have ritualistic or collective meaning. Goldsworthy is realizing his idea in stages by building exceptional, sturdy enormous monuments at the three involved places, namely, San Diego, California, Des Moines, Iowa, and Purchase, New York (Binkly 2012, pp. 8-9). The Midwest, particularly its connection to the East and West coasts, mesmerized Goldsworthy. At every place, Midwest, East coast, and West Coast, he constructed an Iowa cairn that characterised a particular site of importance. He constructed the East Coast Cairn near New York’s Neuberger Museum of Art (Binkly 2012, pp. 8-9). Lubowsky explained the allegorical significance of Goldsworthy’s project: â€Å"Life, death, and regeneration, the underlying principles of Goldsworthy’s art, took on a profound and unexpected new meaning with the unimaginable events of September 11, 2001; for Andy the meaning was personal as well, for his father had recently died† (Binkly 2012, p. 9). On the other hand, the West Coast Cairn was built near California’s San Diego Museum of Contemporary Art. The origin of the Iowan limestone was quite distant that it preserves remnants

How malt liqour is bad for health Research Paper

How malt liqour is bad for health - Research Paper Example The variety of injurious health effects produced by Four lokos is so abnormally huge that this particular brand of malt liquor was even banned from being sold in the market. A range of heart and blood pressure problems originate from consuming malt liquors. This is a sad reality that many malt liquors are marketed to children by masking the overwhelmingly bitter taste of alcohol with fruit flavors and people have certainly no idea about their markedly high alcohol content. People most often have no information how inebriated they are concerning the high level of stimulants contained in those liquors. The following discussion illuminates the majorly researched ill health effects produced by malt liquors. (Bellamy) stresses on the adverse results produced by consuming malt liquor Joose by mentioning that a large percentage of health researchers have linked Joose drinking and impaired mental performance due to which motor vehicle accidents result. Impaired or loose driving is one of the most fatal and common results produced by consuming Joose liquor. ... The Joose drinks are advertised as premium quality malt beverages with alcohol content ranging from â€Å"9-12% ABV† in 24oz. cans, which roughly equals alcohol content of wine. (Buzz Brands). A more reliable source claims that 24 oz. Joose cans contain 9-9.9 percent alcohol depending on the flavor. (Joose: Steel Reserve Killer). Here, the brand Four Loko clearly differs from Joose because it contains even higher alcohol content (and is capable of intoxicating an individual even more. This is because people new to malt liquor initially go for Joose and only after developing tolerance for that, they turn to Four Loko’s. Four Loko energy drinks have been the subject of critical legal, moral, and health concerns regarding the high alcohol content and injurious combination of caffeine and alcohol. â€Å"Four Loko has as much caffeine as two eight-ounce cups of coffee, and has 12 percent alcohol by volume.† (Johnson). This comparison of two of the most popular brands Joose and Four Lokos gives an insight into how the marketers of alcohol-based energy drinks rigorously try to outrun each other in increasing the alcohol content in an order to survive in the market. But, the sad reality is that this ferocious trend adopted by the marketers proves to be injurious and also fatal for the consumers, eventually. There has been much controversy and legal issues related to marketing of Joose and Four Loko drinks. The US state attorneys began investigation of companies selling alcohol-based energy drinks like United Brands Co. and Phusion noticing their rise in market share. This rise in market share occurred because the brands Joose and Four Loko were particularly marketed to teenage consumers, who

Prostitution as a Social Problem Research Paper

Prostitution as a Social Problem - Research Paper Example This discussion stresses that  there are three classes of prostitutes.   Those who belong to the top layer are the discreet call-girls for the affluent.   Those in the middle class are the prostitutes who work in strip clubs and massage parlors and who offer backroom services.   Those in the lowest layer are the street walkers which include the harlots, hookers and nightwalkers.   The prostitutes in the lowest layer are the ones beset by most problems.   Because they are not under any supervision, they are prone to violence and at a high healthcare risk due to unsafe sexual contact with unscreened clients.   These are the prostitutes who are in need of much help.This paper discusses that prostitution involves a lot of personalities.   Foremost among the group are the prostitutes.   In the U.S., the average age of entry into prostitution is 14 . This group which takes on the roles of prostitutes includes children or teens, or adults who entered into systems of prosti tution as children or teens.   A vast majority also includes the Third World women and children.   They are the ones who are often targets of traffickers.   These women and children are enslaved and coerced and brought to western nations for use in brothels and massage parlors, or as mail order brides.   In some Third World countries, â€Å"sex tourism† is very rampant because it offers cheap prostitution. The second group involved in prostitution are the pimps.   About 80-90% of prostitution involves a pimp.... Foremost among the group are the prostitutes. In the U.S., the average age of entry into prostitution is 14 (SAGE, n.d.). This group which takes on the roles of prostitutes includes children or teens, or adults who entered into systems of prostitution as children or teens. A vast majority also includes the Third World women and children. They are the ones who are often targets of traffickers. These women and children are enslaved and coerced and brought to western nations for use in brothels and massage parlors, or as mail order brides. In some Third World countries, â€Å"sex tourism† is very rampant because it offers cheap prostitution. The second group involved in prostitution are the pimps. About 80-90% of prostitution involves a pimp. They are either male or female with different ethnic backgrounds and social status. Pimps â€Å"control the people in prostitution through coercion, force, drug addiction, or the exploitation of economic, physical or emotional vulnerability † (SAGE, n.d.). A major group that is involved in the system of prostitution is the â€Å"demand† side, meaning the â€Å"johns†, â€Å"tricks†, customers and child sexual abusers. These are the people who are into pornography and who go to strip clubs. The other groups who are victims of the system of prostitution are the transgender, lesbian, bisexual and gay youth. Because of the discrimination that they experience from their families and communities, they are often the targets of pimps. Since some societies still find this group unacceptable, prostitution becomes their option for economic survival. Law enforcement agencies and legislators have a role to play too in prostitution. They are the group who can control, eradicate or contribute to the problem of prostitution in the

The Human Society and its Environment Essay Example for Free

The Human Society and its Environment Essay Environment (HSIE) syllabus has a two-pronged objective that seeks ultimately to help scaffold students in their development both as persons and as citizens of local and global communities. It seeks to give them a sense of identity, and this involves an understanding of how their talents and opinions are relevant in their society. Research has shown that students (as human beings) develop, not in an isolated context or in a vacuum, but within the context of the family, community, and society in which they live (Panofsky, 2003, p. 411, Azmitia, 2002, p. 355). Therefore, allowing students to feel themselves true citizens of their society is an important aspect of creating identity and participation, according to the ideas of Vygotsky, Dewey, and Gibson, is therefore a key factor in learning (Rahm, 2002, p. 164; Wong Pugh, 2001). Separated into four strands (introduction, rationale, aims and objectives, and an overview of learning in HSIE), the syllabus’ introductory pages demonstrate how its objectives can be addressed in a classroom setting. Each strand clearly outlines how knowledge will be of benefit to the student and by extension to society. In fact, much thought and effort has been placed into determining the individual outcomes of particular aspects of the HSIE content. Though the syllabus is not particularly explicit about how these goals are to be achieved, nor does it clearly define the ideals of citizenship, it does give the teacher enough direction to facilitate the proper delivery of the information. A detailed look at the formulation of the goals in these introductory pages will demonstrate that the syllabus, though not explicit, is adequate in its explanation of how its aims are to be achieved. It will also present a view the interconnected aspects of the syllabus and how essential each is to the achievement of HSIE’s major goals. The introductory pages of the syllabus indicate that some of its content is taken from research into the thought processes of the children (Human Society and its Environment K-6, 2006, p. 9). Its writers have considered the fact that children might think differently about such issues than adults do, and have suggested suitable ways of teaching. This indicates that the syllabus intends to address how students are to be taught the material. The syllabus also indicates that the effective classroom practices of many previous teachers have informed its content, and this too indicates that effective strategies for instruction are to be included in the text of the syllabus. It appears that the strategies will involve equipping teachers with the tools necessary to create a classroom atmosphere in which students go beyond the level of hearing or reading the information to the level at which learning becomes an experience. It implies that teaching should begin on a plane with which the child is familiar and then branch of to less familiar areas, thereby building on schematic knowledge and making connections that allow them to assimilate the information gained (Human Society and its Environment K-6, 2006, p. 7). Though the explanation does not clearly delineate how the will be achieved, it is a promise that the syllabus itself will provide more explicit information on how to do this. Another way in which the introduction to the syllabus promises to demonstrate how to achieve its goals is in its deliberate organisation to allow for depth of understanding by its readers. It not only categorises the content according to the knowledge, values, and skills students ought to take from the class, but it further breaks down these areas, creating in effect a checklist of goals that teachers can try to incorporate into the planning of each lesson (Human Society and its Environment K-6, 2006, p. 8). It suggests to a certain extent the different aspects of the subject that the teachers are meant to emphasise. The goals are explicitly defined, though methods are not. Therefore, though details are not given as to how teachers should teach the lesson, this may mainly be seen as a method of allowing the creativity of each teacher to surface. The syllabus’ introduction appeals to the creativity of the teacher in its conciseness, yet does offer some direction through the thorough way in which the goals are dealt with. For example, though it does not suggest tasks that students should be made to perform in learning about the transmission of culture, it clearly states a number of ways through which culture transmission can be achieved (Human Society and its Environment K-6, 2006, p. 10). Another example is in the reference to the students’ gaining a sense of identity through their environment. The syllabus points toward learning the use of globes, diagrams, maps, and other tools that give direction and perspective about the local and global environment. Though it does not expressly tell how to teach the lessons that incorporate them, it does demonstrate that their use will aid in the achievement of the overall aims of the HSIE syllabus. The syllabus demonstrates a connection among its three main aspects and among the content from different disciplines that make up each of these parts. It argues that knowledge/understandings, skills, and attitudes/values are related in such a way that the student cannot be expected to fully grasp the ideas being presented them unless they have an adequate grasp of each of the areas (Human Society and its Environment K-6, 2006, p. 10). The knowledge provides a basis for students to gain appreciation for themselves and others, as well as for their societal groups. They are able to gain perspectives on cultures, systems, the environment, and historical facts on how these systems came into being. A key factor that contributes to the interrelatedness of the syllabus’ content is the fact that all knowledge cannot be acquired within a classroom setting. Along with exposure to this knowledge comes a similar exposure to the tools and skills that will allow students opportunity to acquire more knowledge on their own. It is to be noted that according to Howard Gardner, people have different ways of perceiving the world (Mbuva, 2003) and should learn different skills that allow them to use their own type of intelligence. All these skills allow for participation, investigation, the ability to identify biases, and the use of higher- and lower-order thinking skills. Yet the knowledge gained through these methods cannot, by itself, lead to understanding without a suitable way of processing it (State of NSW, 2003, p. 7). According to A classroom practice guide published by the Department of Education and Training of the State of New South Wales, the difference between deep knowledge and deep understanding lies in the assimilation of content that defines students’ learning (2003, p. 7). Quality instruction blended with the attitudes and values that students are desired to learn will grant them a way of processing the knowledge that they gain through classroom and out-of-class lessons (Human Society and its Environment K-6, 2006, p. 13; 2003, p. 7). They allow students to see what use they can make of the knowledge that they gain about themselves, others, their history and their environment. It inculcates a level of respect for other cultures and allows them to develop a sense of societal responsibility. Because, for example, the student understands how the society and its governmental systems work—why each part is necessary—he or she is able to appreciate the need to become a good citizen and to preserve the civilisation which he or she has inherited (Harris, 2001, p. 3). The student, being cognisant of the struggles that ancestors have gone through to create the society, will further respect and honour the traditions that have been passed down. Further historical and cultural studies will also grant respect for other cultures within the Australian society and those of the rest of the world. Students will be able to have respect for the differences between theirs and Aboriginal cultures, and this will enhance their citizenship as they will learn how to treat those citizens whose actions might portray differences to their own (Human Society and its Environment K-6, 2006, p. 13-14). After considering how each aspect of the syllabus relates to the others, it becomes evident that all sections are necessary to the complete education of the student in HSIE. Though the student might have the resources that contain knowledge, they will not be able to access that knowledge without skills that allow them to tap such repositories as the library, internet, and even textbooks. Even once this knowledge is gained, it is necessary that students be able to process it in order to turn that knowledge into understanding and into good citizenship, which is the reason usually cited for teaching HSIE (Reynolds Lewis, 1995, p. 3). Another important aspect of HSIE is to transform students into lifelong learners. All parts of the HSIE learning programme are necessary in order to add meaningfulness to the sense of knowledge acquisition so that students might consider it necessary and worthwhile to use their skills continually to gain knowledge for the betterment of society. It is often problematic that teachers have the ability to make value judgements about particular outcomes of lessons. Students often place high value on teachers’ preferences and pay keen attention to how teachers speak and feel about certain topics. However, teachers may use their influence to an advantage. Demonstrating openness especially to diversity of culture and frowning upon intolerance especially as it regards other people’s values and belief systems will help create a more tolerant class and ultimately a more tolerant society. Related to this is the fact that students will become more exposed to different religions and political views—a situation that might offer some discomfort to parents. It is important that parents be assured that culture sensitivity and tolerance (and not indoctrination) are the main goals of this kind of education. Human Society and its Environment attempts to delineate the different facets of societal groups, show how they connect with each other, and demonstrate to the student how he or she fits within one or all of them. It desires to show the variety of organisations that exist, how these organisations work, and how students with varied interests can become a part of them. It also involves the inculcation of the individual’s debt and responsibility to society—lessons that can be learned through history, environmental, and civil education. The syllabus connects three perspectives: knowledge/understandings, skills, and attitudes/values which students master through the acquisition of low- and high-order thinking skills. Yet all these facets depend upon the provision of quality instruction in a quality learning environment in order to produce deep understanding (State of NSW, 2003, p. 10). References Azmitia, M. (2002). â€Å"Interpretative reproduction: a tool for unpacking the sociocultural dynamics of development. † Human Development. Vol. 45, 355-359. Harris, C. (2001). â€Å"Curriculum control: at what cost to teachers? † AARE Annual Conference 2001. Notre Dame University. Retrieved 3rd August 2006 Available: http://www. aare. edu. au/01pap/har01535. htm Human Society and its Environment K-6: syllabus. (2006). Board of Studies, HSW. Sydney. www. boardofstudies. nsw. edu. au

Types of Traditional Chinese Dance

Types of Traditional Chinese Dance Dance is one of the oldest art of humankind, and expresses the feelings and thought of art through rhythmic, refined and organized human movements. China has one of the oldest and continuous cultures in the world, with over 5,000 years of recorded history. Dance is an inseparable part of the Chinese history. With traditional dancing in China dating back to the Zhou Dynasty, numerous transformations have befallen the practice both positively and negatively. After several dynasties, the Tang Dynasty has marked the peak of the practice with thousands of singers and artist coming up with more than sixty compositions outdoing the recorded figure at the time. However, with the onset of the foot binding custom, women dancers were restricted in their movements, and this led to the downfall of the dancing traditions. Also, at the time, social values and morals that limited the dancing of women were put in place further worsening the tradition. The Song Dynasty as the name suggests revived the tradition and to date has been through multiple evolutionary stages (Van Zile 54-55). Due to the long history of China and many minorities, there exist many different kinds of traditional dances in China, and have been grouped into three: classical dance, folk dance, and opera dance. Classical Dance Chinese classical dance has a very long history. Originated in ancient China, broad and profound, it combines a lot of martial arts, opera in the action and shape, with particular emphasis on the role of the eyes in the show. It emphasizes the coordination of breathing, full of rhythm and sense of style, unique oriental Hardness, and beauty of the dance, intoxicated. Chinese classical dance mainly includes body rhyme, shenfa, and skill. The rhyme is the connotation of Chinese classical dance, the charm of each dance is different, two people jump the same action, and the appeal is different. Shenfa is the dance and action. Rooted in the traditional Chinese culture fertile soil classical dance is much stressed that both shape and spirit, physical and mental integration, internal and external unity, the body rhyme. Charm is the soul of Chinese classical dance. God in the shape of the outside, to God collar shape, to form the gods, the feelings of the mood made the actual meaning of the body rhyme. In ancient times, classical dance belonged to court dance. The court had a dedicated dance team for the emperor. Most of the classical Chinese dance music using Chinese different folk musical instruments, such as guzheng, erhu, pipa and so on. Chinese classical dance clothing antique, according to the specific requirements of the dance also have their characteristics, most of the Han and Tang Dynasties dance traditional Chinese dress. The classical dance is characterized by the unique body movements, the intimate relationship between the body motion and the inner feelings of the dancer, and its utilization of only natural body strength and muscles. The body movements associated with the classical dancing combined with different facial expressions express different inner feelings articulately without confusion to the audience. These feelings could be love, peace, joy, anger, and disappointment among others. Also, it is the internalization of these feeling that guides the motions and movements of the dancer who in turn does not require greater than the standard muscle power obtained through various daily activities to perform the dance. Unlike in many other dances, the classical dance does not require the dancers to have built their muscles. The flip move obtained from martial arts is the most common classical dance move with almost all performers incorporating it in their dance regularly. Folk Dance Folk dance is probably the oldest of the Chinese dancing culture having been created by the fathers of long gone days in line with the different belief of the day then. Folk songs were mainly ritualistic and geared towards receiving favors from the supernatural which would have included successful hunting expeditions, good farm harvests, and are dated to as early as the fourth millennium BC from archaeological evidence recorded of hunting art scribbled on a pot. Folk dances differ in the different ethnic groups and often depict the groups religious, social and cultural customs. Performers are clothed in colorful, choreographed costumes, and the dances though different from ethnic group to the other also show some similarities. Jealousy, forgiveness, love and communal unity are some of the shared themes and play a significant role in strengthening the bond between the community members. Today, folk dances still exist and have paved its way to the Chinese formal theater. However, the j ourney has been long and has seen the transition of the dance. War and struggle for survival nearly saw its end but was revived soon after. There are three popular folk dances that have stood the test of time; lion dance, the court dance, and the dragon dance. Lion Dance The lion dance is accredited the most popular of all the folk dances. It is based on the perception of the male lion among the Chinese. In the North, the dance is performed in red and orange costumes and is full of the ferocity and agility showed by the animal. Its mostly done by acrobats. In the south, on the contrary, the dance is performed in no particular color and does not involve acrobats. Its meant to show the role of the animal which is to guard (Hays). The Court Dance This dance involves several dances all falling under the same. The common are the Prince Qins Cavalry dance performed to celebrate the imperial army.It passed a call to courage and preparedness for battle and involved a huge number of actors. Nichang Yuyi was another court dance inspired by the Tang Dynastys emperor from visions encountered in a dream he had and turned out to be an excellent piece (Jung-rock 17-55). Dragon Dance The dragon and lion dance to date are still the primary performances in any festivity among the Chinese. The Dragon symbolizes wisdom, dignity, and power. The dancers animate the huge long creature, and their number is dependent on the size of the mock dragon. Fire might also be incorporate in the dance to bring out the animals fierce breath effect on the audience (Hays). Opera Dance Just like the other dances, the opera dance can be traced to have begun long ago in China. It attained its maturity later in the Song dynasty and is characterized by the incorporation of various styles including martial arts, songs, literary art, and acrobatics all in one. The performers of the dance have their faces painted in different colors bearing different meanings to show the characters emotions, fate, and role. For example, the color white is painted on villain characters depicting their credulity, evil and craftiness. Green and red represent impulsiveness and bravery respectively. Chinese opera is categorized into several branches with the main difference being due to location variation. They include Cantonese opera, Beijing opera, kunqu Opera, Shaoxing opera and Lvju opera. Today, this dance is not as common as other dances and is only staged on the formal opera house and in some festivities but not a primary dance. The Chinese dances are a very broad form of representing, conveying and preserving their culture. Within the three most important categories of the dance, there exist several subcategories, and they differ within different ethnic groups. Performances of the dances follow different styles including acrobats and martial arts with the characters dressed in costumes to match the dance. Over the past, these dances have played a significant role not only preserving the culture but also preaching peace and unity among the communities. With time, the dances have transformed and may not portray the rich culture that was passed through generations but still hold meaning to the people. However, the communities should strive to ensure the continuity band originality of the dances.

Transcendentalism And A Belief In A higher Power :: essays research papers

Transcendentalism and A Belief In A "Higher Power" We do not have good reasons to believe in something transcendental. Most of the arguments in favor of God, or a so-called "higher power" are based on faith and emotion, and not a clear logical argument. In fact, these arguments are often in favor of throwing logic out the window. In many ways, this question is similar to someone attempting to prove the existence of an invisible elephant. It is far easier to prove that the elephant does not exist than it is to prove that it does. Socrates' principle of examination states that we must carefully examine all things. The tools we humans use to do this are logic and the scientific method. In order to believe in something transcendental, you cannot examine your beliefs using logic and science. If you do, there is no way to prove the existence of a higher power. The primary argument against the existence of a Judeo-Christian all- knowing, all-powerful, righteous God is the argument from evil. This argument argues against the presence of a higher power using facts of ordinary life. This argument states that most would agree that some of the pain and suffering (evil) in this world is unnecessary. To be considered a necessary evil, the occurrence must be the only way to produce something good, which outweighs the evil. Many events, such as infant deaths, would not be classified in this category. If such an all-knowing deity existed, it states, He would know that this evil was occurring. If He was all-powerful, He would have the power to stop this evil. If He was righteous, He would stop the evil from occurring Therefore, the existence of evil cannot be compatible with the existence of this type of God. The primary response to the argument from evil is the appeal to human freedom. This argument states that God sees evil as necessary so that we humans may be free to choose our own path. The fatal flaw in this argument is that there are evils that exist not as a direct result of human choice. Natural evils such as floods, earthquakes, and tornadoes serve no purpose according to this definition, and are therefore unnecessary evils. A theist might respond to this with another weak rebuttal, stating that every evil produces compassion and understanding in others, and creates good in that regard. This is an overly positive, almost delusional view of evil. Almost everyone will be able to come up with at least one example of someone who has suffered an evil that has not directly or indirectly led to anything good.

Analysis of Great Expectations Essay -- Great Expectations Essays

The settings of Great Expectations are Pip’s homes, one home that he lives in during his childhood in Kent, England, and the other that he lives in when he is grown in London, England. Social status was a big deal in the mid-nineteenth century. The rich were highly respected and liked by all, and the poor were treated unkindly and were sometimes made fun of. The rich could have any job that they liked, but the poor would almost always take over the job that their father had. The narrator of Great Expectations is Pip. If the novel were narrated from any other point of view, it would not have the same effect as it does now. The protagonist of Great Expectations is Pip. At the beginning of the novel, Pip (whose real name is Phillip Pirrip) is young, shy, and timid. He lives with his sister and her husband, Joe. They live in Kent, England, in a small, marshy area. Pip falls in love with Estella, who is a young girl who is incredibly immoral and rude. Pip seems hard on himself, if he does something wrong, he has a hard time forgiving himself. He always tells himself that he needs to improve his behavior, because he sometimes treats his close friends coldly. There is not one antagonist in this novel. There are different characters at different times that caused some sort of grief towards Pip. Many characters change and some that seem bad at first, like Abel Magwitch, turn out to be good in the end. There are many other major characters in Great Expectations besides Pip. Joe Gargery is a gentle blacksmith and is a good friend of Pip. He is uneducated and embarrasses Pip at times. Joe was still kind and too k care of Pip even after he was treated with ruthlessness. Herbert Pocket is introduced towards the beginning of Great Expectations... ...in peace. Pip had been taking Joe for granted earlier in the book, so he makes up with him. Estella sees Pip again and she is kind to him. I am not sure if I agree with the conclusion. Estella was incredibly heartless through the whole book, but just at the very end, she starts to be nice, and Pip thinks that they will be married. This conclusion seems slightly unrealistic. I was glad that he started being kind to Joe. Joe was always kind to him and he needed to straighten his act out. I think that the meaning of this novel is that people are not always what they seem. The girl that Pip was in love with was beautiful, but a terrible person. Abel Magwitch seemed tremendously gruff and intimidating at first, but later becomes a huge help to Pip. I learned from reading Great Expectations that life passes by quickly, so don’t make bad decisions or take it for granted. Analysis of Great Expectations Essay -- Great Expectations Essays The settings of Great Expectations are Pip’s homes, one home that he lives in during his childhood in Kent, England, and the other that he lives in when he is grown in London, England. Social status was a big deal in the mid-nineteenth century. The rich were highly respected and liked by all, and the poor were treated unkindly and were sometimes made fun of. The rich could have any job that they liked, but the poor would almost always take over the job that their father had. The narrator of Great Expectations is Pip. If the novel were narrated from any other point of view, it would not have the same effect as it does now. The protagonist of Great Expectations is Pip. At the beginning of the novel, Pip (whose real name is Phillip Pirrip) is young, shy, and timid. He lives with his sister and her husband, Joe. They live in Kent, England, in a small, marshy area. Pip falls in love with Estella, who is a young girl who is incredibly immoral and rude. Pip seems hard on himself, if he does something wrong, he has a hard time forgiving himself. He always tells himself that he needs to improve his behavior, because he sometimes treats his close friends coldly. There is not one antagonist in this novel. There are different characters at different times that caused some sort of grief towards Pip. Many characters change and some that seem bad at first, like Abel Magwitch, turn out to be good in the end. There are many other major characters in Great Expectations besides Pip. Joe Gargery is a gentle blacksmith and is a good friend of Pip. He is uneducated and embarrasses Pip at times. Joe was still kind and too k care of Pip even after he was treated with ruthlessness. Herbert Pocket is introduced towards the beginning of Great Expectations... ...in peace. Pip had been taking Joe for granted earlier in the book, so he makes up with him. Estella sees Pip again and she is kind to him. I am not sure if I agree with the conclusion. Estella was incredibly heartless through the whole book, but just at the very end, she starts to be nice, and Pip thinks that they will be married. This conclusion seems slightly unrealistic. I was glad that he started being kind to Joe. Joe was always kind to him and he needed to straighten his act out. I think that the meaning of this novel is that people are not always what they seem. The girl that Pip was in love with was beautiful, but a terrible person. Abel Magwitch seemed tremendously gruff and intimidating at first, but later becomes a huge help to Pip. I learned from reading Great Expectations that life passes by quickly, so don’t make bad decisions or take it for granted.

Dettol Marketing

Dettol Brand is strongly positioned in the market as â€Å"The best killing germs antiseptic†. It is market leader and it has strong credibility and trust, it’s a top of mind in its category and it has two value propositions: functional (protection for germs and killing wounds) and emotional (love and care from a mother taking care of her child). This emotional campaign was supported with a strong advertising campaign where a mother is shown reading a letter from her son who is in a boarding school, the mother wasn’t worried about her son because he was away from home because she felt he was safe with the protection of Dettol.The campaign helped in making emotional connection with consumers and people remembered the campaign even long after it was discontinued. Everyone knows Dettol as a brand who helps you protect your family’s hygiene and health, it was a â€Å"must-have† product for every household in United Kingdome and India. ACNielsen made a s tudy that backed this theory up stating that Dettol is in the top rank of popularity as one of the most trusted brands.But as it is strongly positioned, everyone thinks about Dettol as a synonymous of â€Å"germ killer† and â€Å"antiseptic†. When they tried to introduce several new brand extensions to the market it was very difficult to change people’s mind about seeing the brand for other purposes or uses instead of just antiseptic. Most of these brand extensions didn’t have the expected results and had very poor sales level, for example: Medicated plasters, shaving cream, talc, floor cleaner and mouthwash: they didn’t achieve the expected results in sales and market share was not significant. They found competition in those categories, brands that were already positioned in the market and Dettol couldn’t compete. The only product that was successful in sales was the soap and liquid soap, probably because these products are strongly associ ated with germ killing. It achieved 44% of value share in liquid soap.It was very difficult and maybe inappropriate to introduce all these new products extensions with the Dettol name, maybe they could have used another name because the â€Å"Dettol† brand was so associated to â€Å"antiseptic†, that it became generic among the target market. For example, it would be similar to say that â€Å"Kleenex† wants to sell shampoo. People just wouldn’t accept it and it would be very difficult to change this strong brand association to one specific concept or product.

Family involvement Essay

Another issue that marks anime is that it is an escape from reality. Past the obvious supernatural powers, there are several issues that are indicative of Japanese society. An example of this is the Japanese fascination with powerful women in anime; the female characters are not the submissive women of Japanese society, but they are still regarded as inferior to men. Anime also deals with current Japanese issues. For instance, the Roujin Z anime centers on an experiment to deal with the problem of care for the elderly. Such issues such as the Ie and the aging population are openly discussed. Some issues that it deals with are expressed at the message that women are sexual objects has become almost epidemic in Japanese culture, and that male chauvinism is everywhere. Many career women in Japan seem to be so disgusted with things that they refuse to marry. In line with this, Boden (2001) asserts: The role of women in Japan is a hot topic amongst commentators on the state of contemporary Japan. While it is important to consider analysis drawn from statistics and surveys, it is also important to look at how popular culture defines the modern Japanese woman. Consequently, Japanese animation, as a form of popular culture, can be used as an analysis of the role of women in Japanese society. Through looking at how women are portrayed in a broad sweep of Japanese animation over the last ten years or so, we can begin to identify the role of women in contemporary Japanese society. And too many men are expected to sacrifice themselves to their jobs, to the point of having no family involvement. When a man retires, he sometimes becomes trapped in a family he doesn’t know, with nothing to do, and he tends to die soon after from his sudden lack of purpose. Historically, like almost every culture on the planet, Japan has tended toward idealizing male dominance and female submissiveness. However, women have not been invisible, especially in Japan’s early years. Some of Japan’s greatest literary figures were women, such as the novelist Lady Murasaki, who lived about a thousand years ago. However, when Japan became war-oriented and feudal, women quickly became second-class citizens. Most women were treated as they have been treated throughout history: as merchandise, or servants, and as heir-producing machines. The concentration of the following analysis is on mainstream youth-oriented works, not as much on the adult-male oriented manga. Even with the youth-oriented works, one should remember a few key points. First, many manga are targeted at either girls or boys, and can be classified as either girls’ or boys’ comics. (see glossary) Generally, though not always, boys’ comics are told from a male perspective, and vice versa. Also, girls’ comics tend to focus on human relationships more than the boys’ comics; the latter focus more on competition or contests of will (such as a detective struggling to close a case). Lastly, girls’ comics tend to have artwork that is dreamier and softer, while boys’ comics tend to be brasher and flashier. Also, Japanese manga for young people tend to be far more intricate, human, philosophical, and mature than American comics. Responsibility and the consequences of one’s actions are taught at all levels; so is the essentially humanity of even one’s enemies (usually). Conversely, the increased maturity level also means that nudity and sexual themes are present in comics meant for grade scholars. The theme of â€Å"men ought to be stronger than women† is a pervading theme that can sum up a lot of gender relations in manga and anime. The idea is that women, no matter how strong or independent they are, are actually looking for someone who they can depend on and who will protect them. There are a variety of different types of female roles in anime. A recent style of manga and anime introduces the â€Å"Super Woman† notion. Main character heroines are stronger and smarter than everyone else around them, including their love interests. And, unlike some other manga, they are not ashamed to be better, and they fight hard to stay sharp and competent. The male doesn’t strive to change/lower the woman, but instead strives to raise himself to her level Still, there is a more alarming reason for moviegoers’ rejection of live-action Japanese films. Their flight to anime is an inevitable result of the ethnic self-denial that has suffused Japanese society ever since the Meiji era, and especially since the end of World War II. Bent on achieving the goals of modernization and Westernization, the Japanese, in rejecting their own history and traditions, have sought to become Nihonjin-banare (de-Japanized) — a generally complimentary term, implying that one looks and acts more like a Westerner or a Caucasian than the average Japanese. â€Å"Japaneseness-free† might convey the nuance of the term even better. Take a look at the animated characters featured in anime. Physically they are â€Å"de-Japanized Japanese† — a blend of Japanese and Caucasian characteristics. Given the setting of Princess Mononoke, it is obvious that the characters are intended to be pure Japanese (or at least Mongoloid), yet their features are nearly identical to the presumably Caucasian characters in Miyazaki’s earlier work, Nausicaa of the Valley of the Wind, a fantasy set in a future world suggestive of medieval Europe. (The heroine herself is named after the daughter of King Alcinous of Homer’s The Odyssey). In Miyazaki’s animation there is no physical distinction between Japanese and Caucasians. Evangelion features a Japanese girl, Rei, and Asuka, a girl who is one-quarter German and three-quarters Japanese. Apart from Asuka’s Caucasian attributes of light brown hair and blue eyes, there are no significant differences in the facial features or physical development of the two girls. One should also note that Rei has blue hair and red eyes rather remarkable traits for a Japanese girl!

Performance & reword Essay Example | Topics and Well Written Essays - 1750 words

Performance & reword - Essay Example The influences could be positive or negative during this journey, but such influences also affect the future course as well and the spirit with which the team members are working decides the future course of the achievements as well. Ans-2: The contemporary job design theories outline a set of functions, components and tasks depending upon the organization settings, based upon the requirements of the organization and the capabilities of the individual. While the meta-process of finalizing minute details helps the organization in attaining the desired heights, it also helps in the individual by way of improving quality of work experience and greater freedom and flexibility (Dolan and Schuler, 1994). Therefore, positive motivations help in a better experience while negative motivations result in adversely impacting the work culture. Motivation in simplest terms can be defined as a means of providing motives. At times, the lack of any positive motivation by the managers often results in an automatic provisioning of negative motivation. How somebody makes use of his/ her efforts towards a goal is determined by the motivating/ de-motivating factors. It is through their behavior that employees give expression to their commitment to work, level of motivation and their attitudes. The performance appraisal and review process helps the management in motivating the performance levels of deserving candidates while providing an opportunity to the one's lagging behind. Organizational goals and objectives can also be achieved if the workforce is able to work with desired levels of motivation. Buyens and De Vos (2001) contend that, "strategic HRM is the linking of the HR function with strategic goals and objectives of the organization in order to improve business performance and develop organizational cultures that foster innovation and flexibility". It is worth mentioning here that the individual feel motivated when they find that their requisite needs are being fulfilled in the process. The Maslow's hierarchy of needs is an important tool to assess the needs of the people in general. Ans-3: Strategic HR management is supposed to align organizational targets with those of the individual and the teams. Mahy et al (2005) contend that a company designs its HR policies to maximize profits, for which the company makes use of job incentives. Such incentives play key role in influencing the attitude of the worker. Thus the incentives turn into profits for the company. If due attention is paid to the periodic feedbacks from the workers, it goes a long way in shaping the policies of the company and provides it an edge in taking on the competitors. For example, Coca Cola the leading icon in a range of beverage products clearly underlines the importance of synchronizing the career requirements of workers with the company's requirements. It states1, "Our Company, your career, together we grow." Considering its people as its greatest asset, the company comes out with a benefit statement which states2, "The Coca-Cola Company values the health and well-being of our employees and provides a variety of market-competitive benefits programs to address employees' benefits needs." It is indeed worth pointing out that company clearly finds a link between maximizing

Capital Investment Essay Example | Topics and Well Written Essays - 2250 words

Capital Investment - Essay Example What market share the company enjoys? Some of the financials such as debt-equity ratio, earning per share, dividend payout, yield, current price-earnings (P/E) ratio, net profit margin, liquidity or quick ratio are calculated to look at the current state of the company versus others in the industry (Arnold, 2008). These ratios provide only current status of the company but it does not give information about future potentials. It is essential to know whether the company is growing and if yes, then at what rate? Does its growth rate exceed its rivals? Is the market share of the company rising or stable? Is the industry growing or stagnating due to the reasons that lie in external environments? No analysis is complete unless qualitative factors such as brand equity, quality of man power, research and development activities, patents owned and its future implications, the company’s image among stake holders in terms of its management, ethical business dealings and corporate social responsibility factors, the new markets discovered, new projects undertaken for growth are evaluated thoroughly though one many question about the tangibility of these factors; nevertheless, they are equally important. Investors tend to buy any stock because they see the potential of appreciation in its price; in other words, when the stock trades much below its real value also called the intrinsic value then it is a right time to buy the stock. Opposite is also true that when the stock price exceeds its intrinsic value then it is time to sell the stock; however, there are certain important questions to be asked whether calculated intrinsic value is correct and how long will it take to reflect the intrinsic value of the stock in the stock market. Timing is an important factor while deciding about the investment on fundamental factors (Bodie, Kane & Marcus, 2011). It will be interesting to know about the key investment secrets that Warren Buffet

Tornado and Hurricane formation processes Research Paper

Tornado and Hurricane formation processes - Research Paper Example The disastrous tornado began in Missouri and stayed on the ground for about 220 miles moving at a super speed to Illinois and Extending to Indiana (The tornado project 2012) The tornado left a trail on its passage measuring approximately 1.6 kilometers in width. Approximately six hundred and ninety eight persons lost their lives whereas two thousand people experienced injuries. (The tornado project 2012) On 14th April, 2011 a series of deadly tornadoes hit the Southern United States devastating the Cities of Oklahoma to Northern Carolina where dozens of people lost their lives and property (The tornado project 2012) According to Weisman et al 1982, concur that majority of violent tornadoes are spawned by Supercells storms; these storms undergo an average rotational movement (cyclonic in nature) with the highest vorticity almost coincident with the updraft core. The average rotational movement is referred as the mesocyclone. Supercells are always developed in extremely high convectibl e existing potential energy characterized by warm, moist air within the PBL and a lot of cool air aloft; large winds shear as well as convectible inhibition. Other factors responsible for the formation of Supercells may include the availability of dry air within the troposphere. This may be directed into the storm, cooled by an evaporative cooling in within the mixed air parcel. This condition leads to the development of the down draft. Strong down drafts implies strong updrafts as well as more severe storms.

Private and Public Schools Essay Example | Topics and Well Written Essays - 1000 words

Private and Public Schools - Essay Example Private and Public Schools: The differences and Ultimate Goal According to general definition, a public school is funded, maintained, and conducted by a private group other than government while public schools are maintained at public expenses or in other word from the tax money. The opponents vow that private schools detract students from their main objectives - education, and create social segregation for the future society. The proponents of private schools also refer to various benefits: (1) students build strong, personal relationship with their lecturers and instructors, as there is a special program planned to increase interaction and dialogue between the two, (2) both private high schools and private colleges have small class sizes, (3) private colleges have a significant amount of extra-curricular programs and activities that develop a strong sense about the community. The proponent of public schools explains that there are more competitions in public schools, and these schools are more innovative. The children of these schools know th at they will have to face competitions in lives; family background will not help in achieving success in their future lives. The proponents also point to the following benefits: (1) Students have more variety in selecting geographical areas of the nation, (2) Fees are cheaper than that of private schools, (3) Public colleges are much bigger and more equipped than the average private university, and students will be more comfortable with high student population.

Historical Development of Policing Essay Example | Topics and Well Written Essays - 750 words - 2

Historical Development of Policing - Essay Example American officers conveyed weapons and has been under summon of politically named neighborhood area skippers. Remiss order prompted plenteous union. Significantly, police work has crucially grown from what it was hundreds of years prior. Nowadays, casual foundations of socialization and social control, such as the family, schools, and the congregation, diminished in viability, police turned out to be progressively vital (Schaible & Gecas, 2010). Policing in a free society is not a simple assignment. The discussion in the middle of opportunity and protection from one perspective and social control and disorder on the other is likely a standout amongst the most troublesome issues that face a socialized society. It is important to point out a number of challenges the police officers are bound to face at work. Essentially, police work keeps on being required for upkeep of proper order, and considerably even more so in present day society in view of the nations differences. Yet, not everyone preferences the work of police and their officers. People often see them even from a pessimistic standpoint times and they are used to such a situation (Schaible & Gecas, 2010). In any case, it causes police officers to feel the need to watch out so that someone cannot take a swing, punch, kick, or hit them with anything. Another thing that is a great challenge of a policing job is issues connected with health, both physical and mental. Employment issues supercede family matters, which regularly has extreme outcomes, as the police officer thinks about saving people in danger firsthand, even before thinking about own health and the wellbeing of the family. Huge anxiety can be caused by the way police officers work - shifts. Officers encounter a sort of plane slack with continually evolving movements. The human body takes roughly one full 24-hour day to conform to each hour of time change (Sanders, 2003).

CT Scanning Research Paper Example | Topics and Well Written Essays - 1250 words

CT Scanning - Research Paper Example The paper tells that CT scan stands for computed topography which is an x-ray test that is used to produce cross sectional images of the different parts of the body using an x ray and a computer. This allows the doctor to take an inside look into the different areas of the body and study them as to what problem is going on and then diagnose it for the patients. CT scan is used to evaluate the brain, neck, spine, chest, abdomen, pelvis etc. The CT scanning technique has made it relatively easy for doctors to diagnose and treat the patients and also is safe and well tolerated. A CT scan provides a very different view of the body than an x ray. The major difference lies in it giving a cross sectional image of the body which allows the doctors to examine from within the body. It is also used by cancer patients to look inside the body for the spread of the disease. Some of the advantages of using CT scanning are that it is one of the fastest methods of examining chest, pelvis and abdomen as it views all types of tissues. Also it diagnoses wide varieties of cancer. Moreover it is also useful in examining the spinal problems and injuries to hands, feet and other body structures. CT scanning works much like X ray machines in the sense that numerous X rays and electronic x-ray detectors revolve around the person and measuring the amount of radiation that is being absorbed by the body. The examination table simultaneously moves through the scanner so that the x ray beam follows a spiral path. A special computer program processes the volume of data to create two-dimensional cross-sectional images of the body parts, which are then displayed on a monitor. This technique is called helical or spiral CT (Morgan & Emberton, 1994). The Disease it cures As mentioned above CT scanning can be used to diagnose different types of cancers such as lung cancer, liver, prostate cancer and enables doctors to see the size of the tumor and see the rate at which it is increasing. The size of the tumor, its exact location, and its effect on nearby tissues is also seen through this. CT scanning is also used to see inside the head and the brain region of the person to check if there is internal bleeding or not. Also it helps in analyzing the vascular condition of the person. Vascular condition pertains to the blood flow of the person and if it’s not normal it can lead to kidney failure and even to a heart disease and stroke. It can help assess the bone disease, bone density and the state of a patient’s spine. before CT scan was introduced the examination of such things were not easy for the doctors and now the life expectancy for the patients have increased world over as they are exposed to better health benefits and treatments (Haaga, et al., 1977) (Coburn, 2008). In an article (Foster, Scott, & Payne, 1990) it is also believed that CT scanning may help cure dementia. Dementia is a disease in which the person loses his or her memory as they get old and the living gets tough. The article says that some dementia is reversible and early CT scanning can help establish that whether the treatment can take place or not. It says there are about 50 different reasons for the dementia but the most common one is Alzheimer’s disease which accounts up to about 50% of the cause of dementia. Then CT scanning is not to diagnose the disease but to find that whether it is treat-able or not. The article talks in detail about the dementia and what are the instances when it can be reversible and only in those circumstances should CT scanning are used. Some areas which should be looked upon are that does the patient have a history of family dementia. age again is an important factor which states that the older the patient is the lesser their chances of surviving dementia and the lesser their age is the more the chances they have of being treated for dementia. The statistics for the dementia can be as high as 20% which is an alarming rate. the article also

Research on Sebastian Faulks Essay Example for Free

Research on Sebastian Faulks Essay Sebastian Faulks was born in Donnington, a village near Newbury in Berkshire on April 20, 1953. He was the younger son of Peter Faulks (1917-1998) and Pamela, nee Lawless (1923-2003). Peter Faulks was a partner in the local law firm Pitman and Bazett. He had interrupted his legal training in 1939 to enlist with the Duke of Wellington’s, a Yorkshire-based infantry regiment. He fought in Holland, France, North Africa, Italy, Palestine and Syria. He was awarded the Military Cross in Tunisia. He was wounded in North Africa and again when his company was in slit trenches at Anzio. He received further wounds when the Germans bombed the beachhead hospital while he was waiting to be evacuated. He made a full recovery and lived an active life, later sitting as a judge in London and Reading. I had a very happy childhood,’ said Faulks. ‘My parents were kind, humorous and affectionate. My brother Edward was a great companion. We only ever met one of our four grandparents. Two of them were dead and my mother was estranged from her own mother. There was a sense that everything was beginning again – a fresh start after the War. Faulks worked as a feature writer for the Sunday Telegraph from 1983 to 1986, when he went to join the Independent as Literary Editor. Faulks married Veronica (nee Youlten) in 1989. They have two sons, William and Arthur, born 1990 and 1996 respectively, and one daughter, Holly, born 1992. Faulks is a fan of West Ham United football club Set during the Second World War, Charlotte Gray was the last of Faulks’s French trilogy, following The Girl at the Lion d’Or and Birdsong. It is the most inward-looking of the three books, dealing with themes of memory and loss. The main character’s search for her missing lover in occupied France is set against an uncompromising portrayal of French political life under the German occupation, including French co-operation in the deportation of Jews to Auschwitz. Despite its harrowing subject matter, it has proved one of Faulks’s most popular novels, remains his best seller in hardback and has sold more than a million copies overall in the United Kingdom. Charlotte Gray was also made into a movie in 2001Â · Charlotte Gray was filmed by Ecosse Films, directed by Gillian Armstrong in 2001 from a screenplay by Jeremy Brock. Although the film was thought to have ducked the challenges of the book and fared disappointingly at the box office, it had a strong performance by Cate Blanchett as Charlotte, with notable support from Billy Crudup as Julien and Helen McCrory as a local French courier. ‘Only one line of mine made it into the film,’ said Faulks in 2001. ‘Something about sanitary towels, I’m afraid. The film-makers struggled to find a visual corollary of Charlotte’s inner life, but Cate Blanchett was very good.

The Hilton Hotel, Heathrow

The Hilton Hotel, Heathrow the objective of this assignment to shows the how the organisations in hospitality use the marketing strategies. This assignment presenting evaluation of the marketing introduction about Hilton Heathrow hotel, their loyalty programme, their public relations, e-marketing, viral and guerrilla marketing, segmentation marketing, network and customer relationship marketing strategies porters five forces. Definition of marketing as following: According to Philip Kotler:- marketing strategies are the combinations of all important marketing goals into a comprehensive plans, it should be from marketing research and its centre of attention should be right marketing mix to achieve maximum profit and sustainability for the organisation. Hilton Hotel and resorts is a Hospitality industry founded by Conrad Hilton in 1919 in Cisco, Texas (U.S) and has 540 hotels in 78 countries. Its first brand was opened in Business travel and leisure travel are the two marketing emphasis the company is focusing on. Hilton Hotel and Resorts are mostly located in city centres, near airports etc for the easy access for the customers. This assignment is on Hilton Hotel (HHonours) near Heathrow Airport; within Heathrow area they have three branches. Easy access from all terminals Heathrow central and terminal 5. It has partnership with different airlines and car rental companies. It just 6 minutes walk away from T4 and 10 minutes away by courtesy shuttle bus from T5. Hilton London Heathrow Airport hotel Exterior (http://www3.hilton.com/en/hotels/united-kingdom/hilton-london-heathrow-airport-LHRAPTW/index.html) Marketing: marketing strategy plays a vital role to success for business. Marketing in Hospitality industry is one of the main elements to increase profits and success of the business and it is playing very important role in hospitality. It helps the organisation to get success through understand their customers, what they want, their needs; priorities and demand from the organisation and what are their expectation level from customer service point of view, leisure and infrastructure etc. It is really easy these days through internet. The organisation can also put surveys on internet, blogs, websites, social media, etc. For example Hilton hotel is available on face book where anyone can like, comment and post their views and also customers can check their updates, offers etc. http://xzamcorp.com/quality-blog/wp-content/uploads/2012/06/Facebook-Hilton-Hotels-Resorts.jpg (https://www.facebook.com/hilton) Marketing Mix Marketing mix is a mixture of four fundamentals product, price, place and promotion. That actions used to satisfy the wants of an organisations target market and at the same time achieve its marketing objectives. (Stanton) 1994. http://www.marketingteacher.com/image/content/mmix.gif Product- this feature of marketing mix is including planning, developing and producing the right category of products and services in the market by an organisation. In short words what is the quality of the product, size of the product? How is it looks like, design of the product, value of the product, about packaging, testing and range etc? At Hilton Heathrow hotel they have swimming pool, twenty four hour fitness centre then for relaxation they have sauna bath and steam room and beauty salon as well. They have artificial beach terrace. They have contemporary spacious room, executive lounge, executive rooms and suites. Hilton is the foremost globally friendliness company spanning the housing sector from luxurious full services to extended stay suites hotel. They mostly attract to business people as a luxurious hotel in the market. Price- To fix a right price of product is a most difficult task. Price of the product should be reasonable and affordable so organisation can sell their product easily and successfully in the market. There are lots of steps between set the right price for example: determination of unit price of the product, pricing policies and strategies, discounts, credits, cost, terms of delivery, payment, competitive price credit policy etc. Hilton hotel is quite expensive and luxurious hotel, their prices are high but still flexible according to the seasons. They give some discounts on special occasions. Place- It is called distribution channels, storage and warehousing, coverage channel, inventory management, selection channel, distribution logistics etc. Management of organisation is responsible to choose and deal with distribution channels so customers can get the product at right place at right time. They should develop physical distribution. Wholesalers and retailers are most important channels which are used for physical distribution of goods. Hilton hotel is near London Heathrow airport which is only give direct acees to the terminal 4 airport by walk and shuttle bus to terminal 5. This hotel offers fully equipped business centre of 2,590 square metre banquet hall for special events. Business conference for up to 300 guests of 30 meetings rooms. Promotion- the fourth p is promotion it does include determination about direct marketing, sales promotion, advertisements, publicity, exhibitions, public relations activity etc. Most important tools are advertisements and sales promotion which are used to promote the sale of products of organisations. The best way for advertising strategy, organisation should recognise the competitors what are they providing additional to customers. This will help to an organisation to do improvements into their values and to set marketing strategy. Promotional activities are free distribution of sample of product, contests etc. These types of tools are expressive which does help to beat the competition in the market to organisation. Advertisements are used to communicate and pass the information to customers and consumers about the features of product through television, internet, newspapers and magazines, radio, billboards, banners and posters etc. Limitations Doing advertisements or promotion is expensive tool but there is lots of advertisements on the television and internet so people can get fed up thats why mostly people ignore the advertisements on television they just skip the channels when the advertisements comes in front of them. Some people do not read the advertisements on newspapers and magazines. Now a days Hilton Heathrow hotel doing promotion by giving offer to customers because Christmas coming they are giving offer to celebrate Christmas at Heathrow with their attractive cuisine and enjoyment traditional or bollywood themed parties. Their coordinator will do the help to customer to organise party for superb occasion. At Hilton hotel in terms of the marketing mix model definitely the people, process and physical evidence are very important components of the marketing mix for service providers such as hotels. Marketing strategy to use by Hilton hotels as following: They give 20% off on advance booking on their best available rate. They do offer bed and breakfast on the weekend package. They give 1000 reasons to customers to love Hilton and earn thousands points on every Thursday, Friday, Saturday, Sunday, and Monday night stay. They are offering for Christmas party at Heathrow They are providing exclusive airport parking packages for up to 8 to 15 days. So customer can enjoy hassle free on their door step parking at London Heathrow airport Branding- branding is a unique name and identity of the company. It is a procedure of mark and stamp to the product with identify look, design and logo etc. So customers and consumers can get idea about the features of product from the name, look, logo, mark and design. Brand name or design should be attractive, which can attract to the customers. From brand name customers can recognise the product. When they give a symbol or name to the product organisation should always keep in mind there is lots of competitor in the market. Brand should be like that which is no one can copy it easily. Hilton hotel have very unique name. Hilton Hhonors have ten different brand which are as following: Waldorf Astoria hotels and resorts, Conrad hotels and resorts, Double tree inn, Embassy suites, Hilton garden inn, Hampton, Homewood suites, Hilton grand vacation and home 2 suites by Hilton. They have every type of hotel for example budget hotel luxurious hotel, business hotel etc. Customers can get know from the name about hotel for example Hilton hotels and resorts are quite luxurious and business class hotel. It is expensive. Customer loyalty- it is about to encourage the customer, attract towards brand, buy the product often and in extra amount. It is about satisfaction level of customers, confidence, and their needs and wants. Organisation should build relationship with customers using e-market via email, messaging on mobile phones, so customers can stay keep in touch with them. Organisation should give points to the customers on loyalty cards. They should show to customers to care for them what are their choices and what they do not want. Hilton hotel they have point system to attract the customers and encourage to stay with them. They have guest loyalty programme and they have membership level as following blue, silver, gold and diamond. First of all blue, which is just for enrolling. Second one is silver which is for four stays at hotel and 10 nights and then they have gold 36 nights or 16 stays and 60000 base points and the last one they have gold for 60 nights, 28 stays and 100000 base points. Customers can earn points on all their different brands in 91 countries and at nearly 3900 hotels. They can earn bonus points at airline for the same hotel stay. Customers can use their points on hotel stays, buying and receiving, on travel and transport, exchange with family and friends at dining. Customers can donate their points to supporting charities for non profit. Network and customer relationships marketing strategies- networking is an important factor for an organisation. Stakeholders and employees with employers and staff of an organisation should inter connect with each other. Marketing take place in public relationship. For an organisation should have good and strong relation with society to fight the competition in the market. They should build strong network into the market with stakeholders. Now a days every organisation have customer care department to sort out the problems of customers and they have call centres as well as they have online customer care facility via internet so customers can call them or email them regarding their problems. In an organisation network and customer relationship is how does effective staff deals with customers and employers with employees. Hilton hotels have network and customer relationship strategy to using point system and social media. Customers can earn points with them and they can use their points on lots of things with them on travel transports etc. They are using digital technology for example electronic media Customers can stay keep in touch with them using social media. Hilton Hotel Company appreciates the value of its staff and uses internal marketing to retain them and make them feel valued. At the Hilton organisation management realises that the companys team member added value and quality to the business. In fact it is the people working for the organisation that makes the Hilton hotels corporation such an international success. A hotel is an actual physical product, but a lot of the experience of visiting a hotel relates to the service offered by its staff to the customers. At Hilton hotel organisation management realises that staff treat customers with about same degree of respect as they themselves are treated by their employers. If staff are not treated and valued well they in turn will not respect or treat customers very well. Obviously this is very bad for an organisation. The Hilton hotel corporation invests a lot of time and money in its staff. It takes training and staff development very seriously. It involves staff in all aspects of it s marketing plans and strategy so that everyone knows what is going on and how they make contribution. Organisation gives rewards to its staff for effort with awards and promotion. It includes its staff by allowing them access to extranet which is also share with its business partners. Management offers a comprehensive befits packages to its staff, including: medical, dental and vision care coverage, life accident and disability insurance, the Hilton stock purchase plan, the flexible work arrangement. Other benefits including vacation and holiday pay plus and special privileges when staff stays at Hilton hotels. At the Hilton group management really try to retain good staff and do everything possible to make working for the Hilton hotel organisation rewarding and satisfying experience. Marketing communication activities and strategies-marketing communication is a way which is used by an organisation to change the behaviour of stakeholders towards product. They present to product into the market in such way, people can get information about the product from designing, promotion, exhibitions, advertisements, newspapers, magazines, mobile phone marketing etc. Marketing communication can be develop by direct marketing and indirect marketing. Personal selling, sales promotion, advertising, public relations these are all marketing communication. Those all tools are used for communication about product, which tells to public about the features of product. Organisation use marketing communication to achieve the market objectives and target sales. Communication is messages between one person to other person and in marketing it is between seller and buyer. With Hilton hotel customers can stay keep in touch with them using social media. E-marketing- e-marketing is an internet marketing, which is also called as an online marketing, web-marketing. Now a days every organisation use electronic technology for advertisements to gain the objectives. Technology plays a vital role for an organisation such computer based technology. Organisation create their websites, they send information about products online. Internet offers unique opportunities for organisation and customers to communicate with each others. It is a good way to build relationship with each other. Companies do promotion by direct email, advertisements on internet, by text messaging on mobile phones as well. People can know about the organisations and their manufactured goods to visit on their websites through internet. Organisation can do advertisements through social media for example: face book, twitter etc. On other hand some people do not trust on online information. These types of people prefer to go to the organisation personally so they can get information about the product from someone face to face. Hilton hotels and resorts have their own website so people can get easy access with them using internet. They have join in option on their webpage so people can create their account over there. Hilton hotels have account on face book as well so people can follow them using social media. They do their updates on their website and on social media regarding their discounts, offers, whats new at hotel etc. Thus people can get information through online using internet. Guerrilla marketing activities and strategies- this type of strategy is a weapon for marketers and it is not very expensive it is low cost strategy. Guerrilla marketing is a unusual methods of promotion. This type of marketing does not focus on sales just focus profits, on primary success. It does expect highest results from minimum resources. But sometimes these methods of marketing represent the false image of brand, which is not good to get success for an organisation and survive for long time in the future. Viral marketing- it is blog marketing, forum marketing, email marketing and article marketing. This type of marketing is passed from one person to another person for example messengers are used for viral marketing. Social media is the best way for viral marketing. People can join to Hilton hotel to create an account on their website so Hilton organisation can send them direct email regarding their products, promotions, discounts, new packages etc and they can follow them using facebook and tweeter as well. Public relationship strategies:-Public relation strategies are one of the promotional Mix (advertisement, personal selling, sales promotion, corporate image and Exhibition). According to Bill bernbach:- People cant believe you if they dont know what you are saying and they cant know what you are saying if they dont listen to you, and they wont listen to you if youre not interesting. Any news, planning, presentation, job advertisement etc organisation wants to give to public and any feedback organisation want from public different media such as speaker opportunities (conferences, seminars, public forums), trade show support (press appointments, private demos), public launch, magazines, newspaper, (articles, report), TV, internet, PR blogs (such as face book, twitter, online Pr) etc. Public relationship is a relationship of sharing information relation to organisation not only between organisation and customers; it is also with employees, staff, consumers, general public, competitors etc. Public relation plays a very important role and its essential to make public aware and up-to-date about new policies, procedures, jobs, vacancies etc. Hilton hotels to create public relation they promote their organisation through media news on the news papers, television, internet, magazines, articles etc. They share their information there. So people can know about them. Hilton global media centre users stand for 85 languages English, French, Spanish, Turkish, Chinese, and Japanese etc. Segmentation marketing: segmentation of marketing is a procedure which is focus on a group people whose have common expectations, needs and wants. Market segmentation is first action to apply the strategy of marketing. When segmentation applied, then organisation recognized the groups of customers with appropriate marketing mix so as to arrangement the product , brand, place, promotion, physical evidence and environment etc. Market segmentation aims at one or more homogeneous groups of customers and the marketers try to develop different marketing mix for each segment. The purpose of this segment is to satisfy them all. There may be different demands in different market segments. Marketers may produce higher sales in markets where they have monopolistic conditions by segmentation. The step towards developing a segmentation is to locate base for segmenting the market. There are different variables which are used for this purpose. The variables relates to consumer demographics, geographical, psychographic and behaviour. Bases of market segmentation as following: Geographic segmentation Demographic segmentation Psychographic segmentation Behavioural segmentation Value based segmentation Geographic segmentation- this segmentation focus on the area, the capital size, its majority whether town, city, or country and the (type of weather warm, cold, muggy, dry, windy) because it does matter a lot in segmenting the market on the basis of geographic segmentation. The most important benefit of this segmentation basis that is reflects physical location of the market. Demographic segmentation- it divides the marketplace on the base of period of time, era, gender, marital status, earnings, education, culture, family unit, family life cycle, profession, religious conviction and ethnic group. Demographics as a base for segmentation is working as a proxy for finding similarity in behavioural patterns. Psychographic segmentation- this base of segmentation is widely used by marketers. A persons life style, social class, cultural and personality rest at his mind. But this basic instinct can be tapped by marketers when they appeal for their products. However the geographical or psychographic segmentation is mind level. It might not click for marketers. Behavioural segmentation- here the geographical, demographical or psycho graphical boundaries do not approach jointly but become more relevant for marketing. The clients and customers are segmented on the base of their behaviour in the course of require inspiration, awareness, knowledge participation, attitudes, events, profit, user position, usage charge, loyalty rank and consumer willingness period. Behaviour segmentation is based on the consumer response to his requirements. Value based segmentation- the promotion idea prescribes that segmentation have to the result of competition connecting the goods quality and the needs or wants of the customers or clients. The marketers have to in actuality segmenting their clients so as to separate persons who give the for the most part to their profits. The marketers are required to compute total lifetime value of their customers and discount it to arrive at the net present value. Michael porters five forces: with porters five forces marketers can do strategic analysis of an organisation. They can find out the way how organisation attracts to different industries. Porters five forces does work as a guide to an organisation before enter to market. Michaels five forces are as following: Industry rivalry Power of buyer Power of supplier Threats of substitute Threats of new entry Industry rivalry- if enter into the market is very easy it means there is very high competition. Then customers can change their mind easily to go one from another. When competition is high in the market then there is not much difference into the products which are customers getting from the companies. All competitors using same strategies, and they have same sizes of product. If situations are like this as mentioned above then it is very hard to leave the industry for an organisation because they have been already spent lots of money. Hilton hotel has number of competitor near Heathrow which are as following Marriott hotel, Renaissance hotel, Ramada hotel, etc. They are also big organisations, but Hilton hotel has his own unique identity and popularity in the market as a luxurious hotel. Power of supplier- to get success for an organisation bargaining power of suppliers is a most important side. Supplier provides raw material to an organisation. If they are the only supplier for firm and there is no power of substitute of that raw material and there is no alternative option, they can refuse to provide raw material to an organisation. In that case supplier has much power. Power of buyers- customers can change their mind easily if they have another offer in same price and they go from one to another to get the product. Customers have the power to give pressure to the firm to change the price of product. Power of buyers come when there is not much difference between the product and they can get same product with low price. When customers buy the product they are very possessive about price of the product and they do comparison as well. Mostly business people, couples, and families are customers of Hilton hotel. Threats of substitute- if organisation provides such products which is already have in the market so there is threat of substitute is high. Because customers have another option. They can get another product. Threats of new entry- for an organisation to enter into new market are a bit risky because there are some barriers for entrance but for big organisation it is not much risky. When an organisation enters into the market looks at following points: do they earn profit or how fast, will government give them approval to do business, do they have enough supplier for outputs of their products. Recommendation As we know around Heathrow airport there lives mostly Asian community Indians, Pakistanis, Bangladeshis etc. it is suggested to Hilton Heathrow hotel they should give them some discounts and offers on their special festivals and occasions. For example to Muslims on their special festival Eid they should offer them discounts on their parties. To Indians they should also give offers and discounts on their special occasion diwali like Christmas they offer special packages and discount for special event. Conclusion As everyone knows hospitality is a huge industry in the market and Hilton hotels have their own unique name and identity in the market. According to the above mentioned strategies in the assignment marketing mix, branding, loyalty programmes, network and customer relationship marketing strategy, marketing communication activities and strategy, e-marketing, public relations, guerrilla and viral marketing, marketing segmentation and Micheal porters five forces, which were applying to the Hilton hotel they are doing best things to beat the competitors and they are doing their promotion in best ways such as their loyalty programmes. Hilton hotel is a luxurious and expensive and they mostly attract to business people and families so mostly customers of Hilton hotels are business people, families, couples and this hotel doing everything to do their best in the market. They are using digital technologies for example electronic media according to the demand of modern era.